Diamond Supermarket
Client: DSM Online (dsmonline.pk)
Industry: Online Retail / E-commerce
Market: Pakistan
Partnership: 2 years with GDMS
Agency: GDMS
Explore HOW DSMONLINE.PK EARNED 733K GOOGLE CLICKS AND 51.5 MILLION IMPRESSIONS IN 16 MONTHS
Overview
GDMS has worked with DSM Online for two years to grow its visibility on Google and in AI search. Over the last 16 months, the store’s pages appeared in Google results 51.5 million times and earned 733K clicks, with an average position on page one.
Results at a Glance
- 733K clicks in 16 months
- 51.5M impressions in 16 months
- 7.2 average position on Google
- 23.8K ranking keywords
- 60% of clicks from non-branded searches
- 387 pages cited by AI search platforms
The Challenge
01 — Low domain authority
02 — Dependence on brand searches
03 — A huge catalog to optimize
04 — Low click-through rate
05 — Limited reach beyond Pakistan
06 — Weak backlink quality
07 — Low visibility in AI search
08 — Slow on desktop
What GDMS Delivered
Menigma had strong products and a growing market, but the website was holding back its search visibility and sales.
Search Performance (Google Search Console, Last 16 Months)
- Total Clicks: 733K
- Average CTR: 1.4%
- Total Impressions: 51.5M
- Average Position: 7.2
Where the Clicks Come From
- Pakistan: 98% of clicks
- Non-branded searches: 60%. Branded searches: 40%.
- Google Image Search: 17.8K clicks
- Multimodal search: 748 clicks
Fastest-Growing Search Queries
- diamond
- mec face wash
- d max drops
- mec face wash price in pakistan
- night rider cream price
Search Footprint (Semrush)
- Estimated organic traffic: 104.5K (+9.1%)
- Organic keywords: 23.8K (+6.8%)
- Referring domains: 822
- Backlinks: 1.5K
- Paid traffic: 0. All of this traffic is organic.
- 91.6% of the site’s Google positions are organic listings.
Visibility in AI Search
- AI Visibility score: 28
- 96 mentions and 387 cited pages in total
- ChatGPT: 48 mentions, 295 cited pages
- Google AI Mode: 22 mentions, 43 cited pages
- Gemini: 17 mentions, 20 cited pages
- Google AI Overviews: 9 mentions, 50 cited pages
- Google’s generative AI features showed the site 214K times since mid-May 2026, and 197,250 of those impressions were in Pakistan.
Why It Worked
A large product catalog only pays off when every product can be found. Fixing the technical base and focusing pages on real product searches let DSM Online capture a large share of Pakistani shoppers, and structuring content for AI search prepared the brand for the way people now discover products.
Want Your Online Store to Grow Like This?
GDMS can audit your website, find what is holding back your search traffic, and build a plan to grow your sales.
