Menigma
Client: Menigma (menigma.pk)
Industry: Men’s Grooming & Skincare
Business Type: E-commerce (D2C)
Service: Search Experience Optimization
Agency: GDMS
Explore HOW ORGANIC SEARCH BECAME MENIGMA'S BIGGEST REVENUE CHANNEL
Overview
GDMS rebuilt the technical, product, and conversion foundations of Menigma, a men’s grooming and skincare store. In the last 30 days, Organic Search alone brought in 58.79% of all store revenue.
The Result in Numbers
- $1,381.83 came from Organic Search and Organic Shopping in the last 30 days. That is 77.48% of the $1,783.35 total revenue.
- $14,009.91 came from Organic Search and Organic Shopping over 12 months. That is 46.9% of the $29,873.43 total, the largest combined share of revenue.
Challenge We Face
01 — Crawl budget wasted
Search bots were stuck in redirect loops and duplicate URLs, and key product collections were not indexed
02 — Poor product mapping
Variants were not linked to parent categories, so products failed to get indexed properly
03 — Keyword cannibalization
Identical metadata across categories made several URLs compete for the same search
04 — Slow on mobile
Slow server response and heavy images hurt Core Web Vitals and the phone shopping experience
05 — Leaky conversion funnel
Unclear navigation and checkout friction pushed ready-to-buy visitors to leave their carts
06 — Easy keywords left untouched
The niche had low competition, but weak on-page SEO meant those rankings were missed
07 — Search is moving to AI answers
Gemini and Google AI Overviews now recommend brands, and they favor clear, trusted, well-structured sites
08 — Slow on desktop
Slow server response and heavy images hurt Core Web Vitals and the phone desktop experience
What GDMS Delivered
Menigma had strong products and a growing market, but the website was holding back its search visibility and sales.
Revenue Results (Google Analytics 4)
Last 30 days (Total: $1,783.35)
- Organic Search: $1,048.52 (58.79%)
- Organic Shopping: $333.31 (18.69%)
- Direct: $205.28 (11.51%)
- Unassigned: $196.24 (11%)
Last 12 months (Total: $29,873.43)
- Cross-network: $11,715.25 (39.22%)
- Organic Search: $11,616.42 (38.89%)
- Direct: $2,657.40 (8.9%)
- Organic Shopping: $2,393.49 (8.01%)
- Other channels: $1,064.79 (3.55%)
- Unassigned: $426.08 (1.43%)
Over the full year, Organic Search and Organic Shopping together earned $14,009.91, the biggest combined share of revenue.
Why It Worked
Fixing crawl and indexing problems let search engines see the whole catalog. Unique product pages, each aimed at its own keyword, stopped pages from competing with each other. A faster mobile site and a simpler checkout turned the extra visits into orders.
Want Your Store to Earn Like This?
GDMS can audit your website, find what is blocking your search traffic, and build a plan to turn organic search into a revenue channel for your business.
