Meservices Case Studies

ME Services

GDMS executed on-page, off-page, technical SEO, and essential web development improvements. We optimized service pages, enhanced metadata, strengthened internal links, built quality backlinks, improved site speed, fixed technical issues, and upgraded UI/UX components. These combined efforts boosted visibility, rankings, and conversions for ME Services.

An HVAC technician in a white hard hat and blue uniform kneeling at night to service an external air conditioning unit using specialized pressure gauges.
GSC Report
Search Console dashboard with 2.3K clicks, 26.2K impressions, 8% CTR, and a 6.2 average position over a line graph
1.7 s

First Contentful Paint

2.8 s

Largest Contentful Paint

30 ms

Total Blocking Time

0.007

Cumulative Layout Shift

1.2 s

Speed Index

About Meservices Case Studies

ME Services is a professional HVAC and AC service provider operating across Karachi, offering a complete range of solutions including AC repair, installation, maintenance, gas filling, deep cleaning, and VRF system support.

Their target audience includes residential households, offices, commercial units, and businesses requiring reliable cooling and HVAC services throughout the year. Before working with GDMS, ME Services relied mostly on word-of-mouth leads and lacked strong online visibility, making it difficult to reach customers searching for “AC repair near me” or “AC service in Karachi.”

Their website had technical gaps, weak content structure, and low authority. GDMS stepped in to build a strong SEO foundation, enhance keyword relevance, and establish ME Services as a top-ranking service provider in the city.

Professional technician in a blue polo shirt using a brush and spray bottle to clean a wall-mounted indoor air conditioning unit.

Understanding The Challenge

When ME Services approached GDMS, their primary challenge was ranking for highly competitive AC and HVAC service keywords within Karachi. The website had low authority, lacked optimized content, and suffered from issues such as slow loading speed, missing schema markup, thin service pages, and inconsistent local signals across directories. Their Google Business Profile had minimal optimization, which limited visibility in “near me” searches. Additionally, the site was not structured to target multiple high-intent queries such as AC repair, AC installation, VRF system service, or AC maintenance. This made it difficult to appear in top positions despite heavy local demand. GDMS needed to rebuild their SEO framework from the ground up to outperform established competitors in the home-service niche.

STRENGTH IN GDMS

Delivering Business Impact

After eight months of continuous SEO execution, GDMS achieved strong, measurable improvements in ranking, visibility, and lead flow for ME Services. The website experienced significant growth with over 2.3K clicks and 26.2K impressions, along with an impressive 8% CTR, showcasing strong user engagement. Core keywords such as “AC repair Karachi,” “AC service in Karachi,” and “AC technician near me” reached the top three search positions, directly increasing inbound calls and service inquiries. Local SEO enhancements also improved their map rankings, resulting in higher phone call conversions. With better authority, optimized content, and consistent backlink acquisition, ME Services now dominates search results within their service area and maintains stable positioning across all essential commercial keywords.

For ME Services, we create digital strategy that includes:

GDMS delivered a complete digital growth framework combining SEO, local optimization, authority building, and essential web development enhancements. Our on-page work included rewriting service pages, refining keyword density, improving metadata, adding structured schema markup, and strengthening internal linking paths for better crawlability. Off-page SEO focused on acquiring high-quality backlinks, publishing industry-relevant citations, and building strong digital signals across authoritative Pakistani directories. Technical SEO included speed optimization, fixing site errors, improving Core Web Vitals, enhancing mobile responsiveness, refining sitemaps, and ensuring proper indexation. In addition to SEO, GDMS upgraded core web development elements such as improving page layouts, enhancing user experience, refining service page templates, and ensuring the website met modern UX standards. This combined approach positioned ME Services as a top-ranking and high-converting HVAC service provider.

  • Search engine optimization (SEO)
  • Website Development
  • Content Marketing
  • Graphic Designing
Industrial worker in safety glasses using a blue air pressure nozzle to clean a metal machinery grate in a factory setting

+40 %

Services Growth

115%

Increase in organic sessions

121 %

Increase in organic contact form submissions