Scents N Secrets Case Studies

Scents N Secrets

Client: Scents N Secrets (Scents-N-Secrets.com)
Industry: Perfumes and Fragrances
Business Type: E-commerce (D2C)
Timeline: Last 12 months
Services: Technical SEO, Paid Ads, Graphic Design
Agency: GDMS

Explore HOW SCENTS N SECRETS GENERATED $552,040 IN REVENUE WITH SEARCH, PAID ADS AND A REBUILT STOREFRONT

Overview

Scents N Secrets is a premium fragrance store. It faced indexing blocks, technical errors and unoptimized store graphics. GDMS combined technical SEO, paid campaigns and a redesign of visual assets into one plan to build a faster, cleaner path from search to checkout.

Results at a Glance

$552,040.06 total revenue
$80,879.23 revenue from Organic Search
13.3K organic traffic
3.4K organic keywords
10.2K clicks and 534K impressions in 28 days
7.4 average position on Google
81 pages cited by AI search platforms

Challenge We Face

SNS had strong products and a growing market, but the website was holding back its search visibility and sales.

01 — JavaScript rendering problems

Client-side rendering made it hard for search engines to read and index product pages.

02 — Crawl budget waste

Duplicate URL parameters and system files stopped bots from reaching the important commercial pages

03 — Complex site structure

Weak internal linking meant deep product collections received little authority

04 — Slow mobile performance

Poor Core Web Vitals caused lag on phones

05 — Broken structured data

Incorrect Schema markup kept the store from earning rich snippets

06 — Broken links and redirects

404 errors and redirect loops frustrated both shoppers and search bots

07 — Security gaps

Vulnerabilities and incomplete HTTPS put the checkout experience at risk

08 — Wrong robots.txt

Mismanaged rules and accidental noindex tags blocked vital landing pages

09 — Noindex settings

Mismanaged rules and accidental noindex tags blocked vital landing pages.

10 — Server-side errors

Stability problems and 5xx errors caused downtime

11 — Unoptimized store graphics

Visual assets were not built to support conversions

12 — Paid ads not aligned

Campaigns needed to be matched to high-yield keywords

What GDMS Delivered

SNS had strong products and a growing market, but the website was holding back its search visibility and sales.

Revenue Results (Google Analytics 4)

Total revenue: $552,040.06

Organic Search and Organic Shopping together earned $84,783.00, which is 15.36% of total revenue.

Organic Search also brought the highest-quality visitors:

44.86% of all engaged sessions on the store came from Organic Search.
Its engagement rate was 56.63%, compared with 16.38% for Direct.
Visitors from Organic Search spent an average of 43 seconds engaged per session, against 14 seconds for Direct.

Search Performance (Google Search Console, Last 28 Days)

Total Clicks (10.2K): Visitors who came directly from Google search listings.
Total Impressions (534K): The number of times the store’s pages appeared in search results.
Average CTR (1.9%): The share of impressions that turned into clicks.
Average Position (7.4): On average, the store ranks on the first page of Google.

Search Footprint (Semrush)

Organic Traffic: 13.3K
Organic Keywords: 3.4K
Referring Domains: 916
Backlinks: 24.1K
Traffic Share: 18% (United States)

Visibility in AI Search

The store’s pages are also being cited by AI platforms.

81 cited pages and 27 mentions in total
ChatGPT: 20 cited pages
Google AI Mode: 53 cited pages
Google AI Overviews: 9 cited pages
Gemini: 6 cited pages
Visibility across the United States, UAE and India

Why It Worked

Search engines could not properly read or reach the store’s products. GDMS removed those blocks, made the site fast and secure, and fixed the structured data. Paid campaigns and refreshed visuals then sent shoppers to pages that were ready to convert.

Want Your Store to Earn Like This?

GDMS can audit your website, find what is blocking your traffic and sales, and build a plan across SEO, paid ads and design.